Description 2500 words 10% + or – Based on Carphone Warehouse. With reference to a service organisation of your choice, critically evaluate how the following approaches to service marketing management – namely, • process improvement, • human aspects and • managing resource capacity can potentially contribute to the success of a service organisation. Your evaluation of processes, human aspects and resource capacity should be critiqued with specific reference to purpose, application and limitations AND with regard to how the effective management of these areas might contribute to the success of the selected service organisation. Include an Appendix Please include an outline of the service organisation (this need not be very long) as an Appendix to the assignment. Typically, an overview of the service organisation can be put forward in a short paragraph.
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